Orren Pixel

They leave the DMs.
Keep their next move in view.

Your lead visits your offer, fills out a form, then comes back. Orren Pixel connects website activity to known leads, so your next conversation starts with the bigger picture.

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yourwebsite.com / apply
YOUR NEXT CHAPTER

Let’s build
what’s next.

A little about you.
A clearer place to start.

Your nameElena ValeEmail addresselena@example.com
Send application
Orren Pixel connected
Elena ValeThe person behind the visit.
✓
WEBSITE ACTIVITY
  1. Visited your offer/coaching · Personal link
  2. Came back for another look/coaching · Return visit
  3. Submitted the application/apply · Form submission
One lead. More of the story.

Your website is part
of the sales conversation.

See more than the link click. Bring the actions on your own pages into the context your team uses to follow up.

Page visits & returns

Know which pages brought them back.

See page loads and return visits across your offer, resource and application pages.

Lead form submissions

Catch the next expression of interest.

Record supported form submissions and use recognized contact details to connect the visitor to a lead.

Sign-ins & custom events

Track the milestones in your funnel.

Configure events for successful sign-ups, sign-ins, bookings or other actions your website confirms.

Campaigns & sources

Keep the source with the story.

Bring available UTMs, ad click identifiers and referring sites into view, from the first landing to later activity.

Visitor matching

Put a person behind the activity.

Use personal tracked links or recognized contact details to connect visits with known leads.

Purchase events

Bring checkout activity into view.

Configure purchase amounts and currency. Pair that context with payment tracking for processor-confirmed sales.

THE CONNECTION THAT MATTERS

A visit is a number.
A known lead is a next step.

When a personal link or recognized contact detail connects the visitor to a lead, the earlier activity from that browser can join their journey too.

Now your team can see what they explored before deciding how to follow up.

Website visitorViewed your offer · Returned to /apply
Recognized email
Elena ValeWebsite activity connected
Earlier visitsForm submissionNext conversation

Track the next step.
Even when it happens elsewhere.

Page visits and supported forms start with the snippet. Add named custom events for the moments your site confirms, from a new account to a booked call.

Elena Valeelena@example.comSubmit application ↗
✓ Form submitted
SUPPORTED FORMS · AUTOMATIC

A lead raises their hand.

See when a visitor submits a form on your site. Give the next conversation a reason to happen.

✓ Signed in
CUSTOM EVENT · CONFIGURE ON YOUR SITE

They come back and sign in.

Connect a successful sign-in or registration to a named event, so that milestone becomes part of the journey.

Your walkthrough ↗
Let’s talk.Thursday · 10:30 AM
Booking confirmed ✓
✓ Call booked
CUSTOM EVENT · CONFIGURE ON YOUR SITE

The next conversation is booked.

Send an event after your booking flow confirms the call. Keep the action with the activity that came before it.

FROM PAGES TO PEOPLE

Know where
interest turns into action.

Compare page views, form submissions and matched leads in Orren. See which pages people visit and where they take the next step.

Source and campaign context helps you understand how they arrived. Configured purchase events can add reported revenue to the picture.

Orren Pixel Receiving

Your pages

Website activity
PageViewsFormsLeads
/coachingYour offer128018
/applyYour application42129
/membersYour member area3607
CAMPAIGN CONTEXT
Instagramcoaching-launchyour-offer

Example activity. Leads are matched people, not total visitors.

One snippet.
A bigger picture.

Set it up on the pages you own. Keep the context in Orren.

  1. 01

    Create your Pixel.

    Open Pixel in Orren on Mac and copy your account’s installation snippet.

  2. 02

    Add it to your website.

    Place the snippet in your site’s head, within your consent setup. Install it across the pages you want to track.

  3. 03

    See the first visit arrive.

    Check the receiving status in Orren. Then connect custom events for sign-ins, bookings or other milestones.

More context.
A better next conversation.

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Good questions.
Clear answers.

What Pixel captures, how leads connect and what your website needs.

About Orren Pixel
What does Orren Pixel track automatically?

Once installed and allowed to run, Pixel records page loads and supported form submissions on your website. It captures available campaign parameters, ad click identifiers and referring sites, and recognizes return visits in the same browser while its first-party storage remains available.

Sign-ins, registrations, confirmed bookings and other milestones need custom events connected to your website. Pixel does not automatically record video watch time, scroll depth, heatmaps or session recordings.

Can I track lead forms, sign-ups and sign-ins?

Yes. Supported website forms can generate a form event automatically. This means Pixel observed the form being submitted; it does not prove your server accepted it.

For a successful sign-up, sign-in or booking, have your website send a named custom event after it confirms the action. Your developer can connect these events to the moments that matter in your funnel. Embedded third-party forms may need their own integration.

How does website activity connect to a lead?

A personal Orren tracked link carries the connection to the lead onto a page with Pixel installed. A recognized email address or phone number can also help match website activity to someone already known in Orren. Earlier activity from that browser can then join the person’s journey.

Visits without enough matching information remain anonymous. Matching across browsers or devices requires a recognized identity; Pixel cannot identify every visitor.

Does someone have to arrive from an Instagram DM?

No. Pixel can record visits from ads, search, email, shared links and direct traffic on pages where it is installed. Available UTM parameters, ad click identifiers and referrer information add source context. The visitor does not need to have an Instagram conversation first.

Where can I install it?

Install your account’s snippet on pages you control that allow custom JavaScript, such as your website, landing pages or member area. Place it before the closing head tag and check for the first visit in Orren.

A hosted checkout or third-party form must allow the relevant installation or integration. Single-page apps need explicit events for route changes that do not load a new page. Install Pixel within your site’s disclosure and consent setup.

Can Pixel track purchases and revenue?

You can configure browser purchase events with an amount and currency. Pixel can show reported purchase activity and revenue alongside website pages and sources. Supported Stripe payment links can also carry visitor context into checkout.

A browser event is not payment confirmation. Connect Stripe or FanBasis to bring processor-confirmed payments and supported refund updates into Orren’s payment tracking.

What happens to form identity information?

For supported forms, Pixel can normalize and hash email addresses and phone numbers in the browser before sending them for matching. Automatic identity capture can be disabled; a developer can also identify a known visitor explicitly. Pixel does not collect passwords or every answer in a form.

Hashed identifiers still require appropriate handling. Browser restrictions, blockers, consent choices and cleared storage can affect which activity is available.