Make it recognizable.
Choose the image, title and description. Customize booking cards with your own logo and background.
Tracked links
Send a resource.
See what moves the sale.
Know who opened your video, guide or booking link. See who sent it, the calls booked and the sales that followed. Every resource stays connected to the lead.
JSent by JordanA resource for Maya.✓
orrenGood conversations.Better follow-through.4:32
CASE STUDY · VIDEOA closer look at the team workflow
See how a lead moves from first reply to booked call.
A personal link for Maya Chen
Maya ChenThe next steps, connected.- Case study sentJordan · Monday, 9:41 AM
- Maya opened itMonday, 9:45 AMClicked
- Walkthrough bookedMonday, 10:12 AM
- Payment recordedWednesday · $3,000
Illustrated example of a tracked link and the activity that follows.
One resource.
A personal link for each lead.
You’ve sent the case study. Now you want to know whether they opened it before you follow up.
Orren creates a unique tracked link for each lead you send it to. See who clicked, when they clicked and who shared it. The activity stays with their conversation.
The same resource. A clear record for each person.
The team workflowOne saved resource
Maya ChenSent by Jordan · 9:41 AM
Opened 9:45Nina PatelSent by Alex · 10:02 AM
Not clicked yetExample lead activity. Each send has its own tracked URL.
Your best resources.
Ready inside the conversation.
Create a link once on Mac. Your team can find it in the composer on Mac or iPhone, choose the resource and send a personal tracked link. No hunting through folders. No copying from another chat.
Maya ChenInstagram conversation
Can you show me how it would work for my team?
⌕ Find a resource
The team workflowVideo · Case study✓
The follow-up guideGuide · Getting started
Book a walkthroughBooking page · 15 minutes
Illustrated composer. Choose the resource, then send.
Or ask Orren on iPhone.
Review the resource before you send.
Make the first impression
part of the resource.
A useful link deserves a useful preview. Add your thumbnail, title and description so the person receiving it knows why it’s worth opening.
Actual Orren for Mac. Swipe across the editor to see the details.
Keep resources organized.
Name the resource and choose its type so your team can find the right video, guide or booking page.
Try another first impression.
Add a preview variant on Mac, then compare how your DM links perform.
Instagram controls the final appearance of link previews.
Thumbnail testing
Which preview gets the click?
Which one brings the business?
Test different thumbnails on your DM links. Compare clicks, then look further: the calls booked and recorded revenue after those sends.
orrenGood conversations.Better follow-through.4:32
CASE STUDY · VIDEOA closer look at the team workflow
See how a lead moves from first reply to booked call.
- Clicked
- 31%
- Calls booked
- 8
- Revenue
- $15,000
Fewer clicks. More recorded revenue.
orrenGood conversations.Better follow-through.4:32
CASE STUDY · VIDEOA closer look at the team workflow
See how a lead moves from first reply to booked call.
- Clicked
- 44%
- Calls booked
- 5
- Revenue
- $5,000
More clicks. A different outcome.
Illustrative comparison, not customer results. Testing uses individual DM links. Calls and revenue require recorded outcome data.
See the resource.
The sender.
And what followed.
A click is useful. Knowing what happened next is better.
Follow a lead from the resource your setter sent to the call they booked and the payment recorded afterward. See which teammates shared it and how those leads progressed.
Bring booking and payment activity into Orren to put those outcomes beside the link activity.
See the full team pictureA resource with a record.
24People clicked
6Booked afterward
$9,000Recorded revenue
Maya ChenResource sent by Jordan
Payment recordedSentMon, 9:41→ClickedMon, 9:45→BookedMon, 10:12→PaidWed, $3,000
Example data. Connected outcomes show the journey; a click alone does not prove what caused a sale.
Orren Pixel
The click opens the page.
Keep the story going.
Add Orren Pixel to a website you control. Bring page visits, form submissions and configured conversion events back into the picture, connected to the lead when they can be identified.
Your resource page
YOUR BUSINESSSee what’s possible
Orren Pixel · ReceivingSee what’s possible
for your team.
Apply for a walkthrough ↗
Website activity.
Lead context.
Resource page visitedPage view received
Application submittedSupported form submission
Purchase event receivedConfigured on your website
Start on your own pages.
Add the pixel to the landing pages and resource pages you control. You don’t need a pixel to track the initial link click.
Connect the actions that matter.
Record supported form submissions. Configure purchases or custom milestones for the actions your site should report.
Keep each signal in context.
A click means the link was opened. It doesn’t automatically mean a video was watched or a sale was made.
Give every resource
a story you can follow.
Start 7-day trial Every feature included. 7-day trial. Card required.
A few things worth knowing
Good questions.
Clear answers.
Personal links, resource previews and the details behind the activity.
Something more specific?
Ask us directlyAbout tracked links
What can I turn into a tracked link?
Use a link to a resource you already have, such as a YouTube video, case study, guide, landing page or booking page. Create the resource in Orren on Mac, give it a recognizable name and customize its preview. Connected YouTube content can supply video details; other links can use available website metadata.
Does every lead get their own link?
Yes. When you choose a resource from the conversation composer, Orren creates a personal tracked URL tied to that lead and conversation. The send also records the teammate who shared it. Your team can reuse the same resource without manually creating tracking links.
Can my team send the links from iPhone?
Yes. Resources created on Mac are available in the shared link picker on iPhone. Pick the resource from the conversation composer, then send it. Link creation, preview editing and thumbnail testing are managed on Mac.
Can I test different thumbnails?
Yes. For links sent in DMs, create preview variants and compare sends, clicks, later booked calls and recorded revenue. Each recipient’s link keeps its assigned preview. A/B testing is for individual DM sends, not one public link reused everywhere. Instagram controls how its previews render and cache, so the displayed card may vary.
How are calls and sales connected to a resource?
Orren connects link activity to the lead, then shows recorded calls and payments that follow the click. Team reporting identifies who sent the resource. Those results need the relevant booking and payment data connected or recorded in Orren. They show the journey around a sale, rather than proving that one link alone caused it.
What does the Orren Pixel add?
Install the Orren Pixel on a website you control to bring page visits and supported form submissions into the picture. Purchase and other custom events need to be connected to the actions on your site. When a visit can be matched to a tracked lead, that activity adds context to their journey. Your site’s privacy disclosures and consent settings should cover the tracking you enable.
Does a YouTube click mean the lead watched the video?
No. A tracked click tells you they opened the link. It does not, by itself, tell you how long they watched a video on YouTube. Deeper activity requires supported tracking on a page you control.